Making them up as I go (2)

1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.


And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.

Remove Loose Ends -- the interesting one-liners that go nowhere.

Sunday, December 18, 2011

Words matter.


I want to write better descriptions. For example, when I wrote

...treating it as the kind of fact that always has been...

the "kind of" was kind of weak. I changed it to "sort of" but that was sort of weak, too. And they were both ambiguous: Did they mean "actually quite" or did they specify a type of fact? I went back-and-forth between kind of and sort of a few times, then suddenly settled on type of:

...treating it as the type of fact that always has been...

John Madden used to talk about "the red zone". And then everybody was talking about "the red zone". Except one announcer, who kept talking about "the red area".

It was just so wrong.

Area is a soft and squishy word with too many syllables. Too many vowels for football. Zone is a fast word, one syllable: you're in, you're out. It's perfect for the game.

Saturday, December 10, 2011

Word Jumble (2): Parentheses as a formatting tool

Given this sentence:

"I'd rather have it and not need it than not have it and need it."

This is better, I think:

"I'd rather have it and not need it than need it and not have it."

The first one is the way it comes out of my head. The second one is from a practical person I know, who probably never thinks about writing or organizing his words.

I compare having to not having. That's my style of logic.

The practical guy compares having to needing. That's clarity.


If it was just "having" versus "not having" that would be fine. But it's "having (and not needing)" and the alternative.

"Not" is a complication. It requires the reader to interrupt himself to do a logical test. It's better to put the "not" off to the end, where it becomes less important.

I'd rather have it (and not need it) than not have it (and need it).

Oh my god it came out that way again! But yeah, with parentheses it is easier to see the better form:

I'd rather have it (and not need it) than need it (and not have it).

Wednesday, November 16, 2011

Word Jumble

This comes up a lot at my work. Which phrase is better: 1) ... will help save you time. 2) ... will help you save time. Imagine each phrase as more than a 5-word sentence, and assume the "..." part must be important or those last five words would not be included. So you are concentrating on every word as you get to it. Which phase is better? I like number 2 because it says it will help me. I don't like number 1 because it says it will save me. So then I start thinking religious things, and that does not help me understand the page of instructions I'm trying to read. The thing of it is, I never even got to the last word. My mind was trying to shape meaning from the words as I read them. I don't know if everybody reads as I read. But for me, it helps to have the words in order so that I can understand what I read so far without waiting until I get to the last word.

Thursday, October 27, 2011

Third Fourth Time's the Charm

If you don't know where to start, maybe the idea is too big. Consider breaking it up into two or three posts. If they have to go together, post 'em on the same day, an hour apart or something. I'm gonna go try breaking it up.

Sunday, October 23, 2011

Secrets of a master

I've said it before: People don't just like Paul Krugman or dislike him. They love the guy or hate him. His writing evokes strong responses, because his writing is so effective.

I try to write that well, of course.

Krugman offers a few thoughts on his writing style in yesterday's But, And, Why.

1. informality.

2. "One thing that helps, I’ve found, is to give the writing a bit of a forward rush, with a kind of sprung or syncopated rhythm, which often involves sentences that are deliberately off center." (I don't know what that means.)

3. "as conversational a tone as I can manage."

"My bible in all this," he writes, "is George Orwell’s Politics and the English Language."

Okay.

Sunday, September 18, 2011

Take it out!

Sometimes you can add one sentence, and take out a whole paragraph. Do it.

Saturday, July 2, 2011

The organization of it

Developing a new post for the economics blog. I've seen a few links lately, saying debt is an inefficient tool for growth -- that a dollar of extra debt produces less than a dollar of extra output; less and less as the years go by. I want to write about that idea and those links.

I collect the links into a new post on my development blog. Nine links. Maybe some duplication; I'll work that out later.

What to do with it? No idea. I turn off the computer and watch The Social Network again. No particular relevance to the choice of movie; it wasn't even my choice.

After the movie, thinking about those links. What to do with them.

I can find interesting excerpts in each of them, all saying pretty much the same thing, I expect.

But everybody has a different resolution to the problem.

That's it: Two parts.

Part One: General agreement, everybody says the same thing.

Part Two: Different solutions. Organized somehow to make mine stand out.

Definitely, group all the general agreement stuff first, and then group all the solutions stuff next. Definitely not, statement-and-solution for each.

This will make an effective presentation, I think.

Saturday, February 12, 2011

26. Skip that part

Writing a long post -- for me, more than half a page is long -- it has to be organized right or it doesn't work.

Break it into shorter parts. Work the first part until you can't see it any more. Then move on. Work the latter parts as best you can, Don't worry if they're not perfect. You know you'll come back to them.

Eliminate obvious crap.

Eliminate or combine duplications. I often make notes that end up as alternate versions of something I've already written for the post. I try to compare them and combine them and keep only the best parts, and end up with one. You don't want it in there more than once. That's confusing.

Put descriptive headers on all the parts. That helps me know what they are about without reading through them every time and getting bogged down in that.

Use the headers to help organize chunks of text. Revise the headers as your understanding of your text improves. The headers help you split up the text into chunks you can put in order. Take the headers out when you're done, if you want. I usually do. They're for my use, not for my reader.

Don't get bogged down in it. Skip that part for now. Move on to an easier part. The hard part will make more sense later perhaps, or maybe you won't need it.

And... drink mtn dew. :)

Friday, February 4, 2011

Don't Worry, Be Happy

I'm always happy with my posts. You know, you work on 'em 'til you're happy.

What that means is, you can't judge your performance by your product. I can't, anyway.

I always want to do better.To do more. To improve the ideas, the words, and the style of presentation. Because I'm driven to do that, I don't mind taking a minute now and then to say Yeah, this feels good. But I never depend on that evaluation.

Monday, January 10, 2011

Mix 'em up

Recently finished a three-part series of posts, the "How Debt Works" posts. I'm happy with'em, they're short and clear and strong. But they took a week or more to write.

This morning I read 2½ paragraphs of the Billy Blog, and had to write a spontaneous post (even though I'd planned to leave the "How Debt Works" posts near the top of the landing page for a while).

The "Billy Today" post came out fast and good, and I think it has a "spontaneous" feel to it, which the others lack.

I could be makin' that up.

Anyway, I think it's good to mix'em up. Follow a long post with 2 or 3 short ones. Follow a methodically-worked-out post with a spontaneous one. I think that's good.

Thursday, January 6, 2011

Symmetry in Words

Given:
Having achieved greater size, the economy demands an increased quantity of money.

Better:
Having achieved greater size, the economy demands a greater quantity of money.