Making them up as I go (2)

1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.


And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.

Remove Loose Ends -- the interesting one-liners that go nowhere.

Friday, June 7, 2019

Again with the soaker hoses

Apparently, you need or may need lots of special fittings for a soaker hose installation: backflow preventer, pressure regulator, filter, maybe more. I've been reading up. At one site they say
Always ensure that the hose is kink free as this will block water flow.
Yeah, I know what they mean. They mean that a kink will block the water flow. But what they say is that a kink-free hose will block the water flow.

I like careless writing like that because it is often funny. But I pay attention to careless writing like that because I want my writing to be most careful.

Wednesday, June 5, 2019

The latest (and greatest!) in multi-language labeling

Lookin for some "soaker hoses" to help me water my landscape & garden plants. I found a good one at Northern Tool. Below the image of the hose they ask: "What do you think of our product images?" Kind of an odd question, no? So I looked at the blowup of the package:

I'm too old to think highly of the multi-language product labeling that is so common nowadays. But this Gilmour label is certainly one I can live with.

Monday, June 3, 2019

Every time I mow the lawn I think of this


Your choice: Avoid Serious Injury or Death -- but not both!

If you've done even a little computer programming, you should already know what I'm going to tell you about AND and OR. If we're talking about two things, like "serious injury" and "death", and we say "serious injury and death" we mean BOTH of those things. But if we say "serious injury or death", we mean just one of them, one or the other. That's what the words "and" and "or" do.

So when the sticker on your lawn mower says avoid serious injury "or" death, they are saying PICK THE ONE YOU WANT TO AVOID.

If they want you to avoid BOTH serious injury AND death, then they should say "avoid serious injury and death".

Does it matter? Not if you're dead, I guess.

It matters to me, because I want to take something that somebody said and evaluate it. The guy said
"Periods of excessive leverage, rapid credit growth, or buoyant credit market sentiment increase the risk to economic growth."
Notice the word "or" in that sentence. The word "or" means that any one of the three things will "increase the risk to economic growth." Of course, if any one of them is a problem, then all three of them together are a problem, sure.

But if the guy specifically meant to say that the combination of all three together is the problem, then he needed to use "and" rather than "or" in that sentence:
"Periods of excessive leverage, rapid credit growth, and buoyant credit market sentiment increase the risk to economic growth."
In this case, the sentence means (or could mean) it's a problem when all three things happen, but not if only one of them happens, or two out of three.

Because the guy used the word "or", I take him to mean that any one of the three things will "increase the risk to economic growth." And I want to argue against that, because it's not always true and the exception is an important one.

But I'm not sure he really meant that any one of the three is a problem, because maybe he used "or" when he should have used "and". It is a common mistake.

But it would sure be a pity if the economy went bad because somebody said "or".