Making them up as I go (2)

1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.


And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.

Remove Loose Ends -- the interesting one-liners that go nowhere.

Thursday, October 27, 2011

Third Fourth Time's the Charm

If you don't know where to start, maybe the idea is too big. Consider breaking it up into two or three posts. If they have to go together, post 'em on the same day, an hour apart or something. I'm gonna go try breaking it up.

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