Words matter.

I want to write better descriptions. For example, when I wrote

...treating it as the kind of fact that always has been...

the "kind of" was kind of weak. I changed it to "sort of" but that was sort of weak, too. And they were both ambiguous: Did they mean "actually quite" or did they specify a type of fact? I went back-and-forth between kind of and sort of a few times, then suddenly settled on type of:

...treating it as the type of fact that always has been...

John Madden used to talk about "the red zone". And then everybody was talking about "the red zone". Except one announcer, who kept talking about "the red area".

It was just so wrong.

Area is a soft and squishy word with too many syllables. Too many vowels for football. Zone is a fast word, one syllable: you're in, you're out. It's perfect for the game.