Making them up as I go (2)

1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.


And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.

Remove Loose Ends -- the interesting one-liners that go nowhere.

Friday, April 20, 2018

Quick! What's this sentence about?

From How inequalities of wealth matter for consumption by Nick Bunker:
A person would only change his or her consumption patterns if his or her lifetime income changed, but wouldn’t change his or her spending much if he or she experienced a temporary increase or decrease in spending.
First reaction: The sentence seems to be about gender politeness.
Second reaction: I'm not reading any more of that.