Making them up as I go (2)

1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.


And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.

Remove Loose Ends -- the interesting one-liners that go nowhere.

Tuesday, November 24, 2015

That would be who

From Investopedia:
The Employment Cost Index (ECI) is a quarterly report of compensation costs that is released in the final month of the quarter... All non-farm industries are covered, with the exception of federal government employees (which only make up 2-3% of the work force).
Federal government employees are people. For people, we use the word "who". Therefore:
... federal government employees (who only make up 2-3% of the work force).

For the opposite case, see WHICH, not WHO

//

Didn't know the Federal workforce was so small, did you.

Sunday, November 15, 2015

Quality

From Chapter 17 of
Zen and the Art of Motorcycle Maintenance
by Robert M. Pirsig

To reinforce the idea that they already knew what Quality was he developed a routine in which he read four student papers in class and had everyone rank them in estimated order of Quality on a slip of paper. He did the same himself. He collected the slips, tallied them on the blackboard and averaged the rankings for an overall class opinion. Then he would reveal his own rankings, and this would almost always be close to, if not identical with the class average...

At first the classes were excited by this exercise, but as time went on they became bored. What he meant by Quality was obvious. They obviously knew what it was too, and so they lost interest in listening. Their question now was "All right, we know what Quality is. How do we get it?" ...

He singled out aspects of Quality such as unity, vividness, authority, economy, sensitivity, clarity, emphasis, flow, suspense, brilliance, precision, proportion, depth and so on; kept each of these as poorly defined as Quality itself, but demonstrated them by the same class reading techniques. He showed how the aspect of Quality called unity, the hanging-togetherness of a story, could be improved with a technique called an outline...

Now, in answer to that eternal student question, How do I do this? that had frustrated him to the point of resignation, he could reply, "It doesn't make a bit of difference how you do it! Just so it's good!" The reluctant student might ask in class, "But how do we know what's good?" but almost before the question was out of his mouth he would realize the answer had already been supplied. Some other student would usually tell him, "You just see it." If he said, "No, I don't," he'd be told, "Yes, you do. He proved it." The student was finally and completely trapped into making quality judgments for himself. And it was just exactly this and nothing else that taught him to write.

Sunday, November 8, 2015

Bernanke he will Rogoff, even weather if

I don't care what your name is and who your friends are; it is careless and inconsiderate to write like this:
I cannot claim—we cannot claim—to know whether Bernanke he will Rogoff or Krugman and Summers are correct here, or even weather if Bernanke he and his committee had found the nerve, and rolled double-or-nothing one more time to boost the American high-powered money stock to $9 trillion, we might have been back to full prosperity a couple of years ago.

Friday, November 6, 2015

Blattman on Klein on Better Communication

Chris Blattman summarizes Ezra Klein's talk on how to popularize research.

Key points:

1. "Tell people what’s new and surprising right away, and tell them immediately what they should walk away thinking."

2. "... start telling people why they should read in the title."

3. "... it helps to link your work to the broader issues that people care about."

4. "People like and share things that help them establish or reinforce an identity."