Making them up as I go (2)

1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.


And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.

Remove Loose Ends -- the interesting one-liners that go nowhere.

Sunday, February 3, 2013

"Uh half hour"


The unit of time is the hour. If you need half of one, it's half an hour. Not "a half hour".

To my ear "a half hour" is crude, raucous, and illiterate. "Half an hour" is almost musical. But I guess the people on TV, news people, don't hear it the way I do.

I don't care. I'm not saying it the way they say it. I don't care.

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