Making them up as I go (2)

1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.


And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.

Remove Loose Ends -- the interesting one-liners that go nowhere.

Saturday, January 23, 2016

Too many thoughts

Maybe it's different if you're writing fiction. But writing about the economy, I often find myself deleting an interesting observation, simply because it's the second observation and it detracts from the first observation.

Separately, they might be interesting. Together, they create confusion. Or so I think.

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