Making them up as I go (2)

1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.


And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.

Remove Loose Ends -- the interesting one-liners that go nowhere.

Saturday, January 30, 2016

One extra keystroke

Without:
Readers of this blog will be familiar with this argument. For those who are not here is a brief recap of the evidence supporting our claims.
With:
Readers of this blog will be familiar with this argument. For those who are not, here is a brief recap of the evidence supporting our claims.
Go for it.
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