The title is from Willa Cather, at Orange Crate Art. It reminds me...
I worked for a time with a bunch of foreigners, Czechs from Czechoslovakia, from before the days of the Czech Republic. There were minor problems with the language.
The boss and his number one man didn't get along at all. Number one never liked anything the boss thought we should do. One time the boss said we should do so-and-so. Number one responded, saying "I don't like that..."
The boss replied, saying we would do it anyway, "whether you don't like it or not."
It was just perfect.
Making them up as I go (2)
1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.
And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.
Remove Loose Ends -- the interesting one-liners that go nowhere.
1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.
And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.
Remove Loose Ends -- the interesting one-liners that go nowhere.
Saturday, April 15, 2017
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