Making them up as I go (2)

1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.


And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.

Remove Loose Ends -- the interesting one-liners that go nowhere.

Saturday, April 7, 2012

Showing "that"


Before: I picked up on that theme and tried to show that our reliance on credit increased...

After: I picked up on that theme and tried to show our reliance on credit increasing...

"That" is a word I type while waiting for my mind to come up with the words I want. Often I go back and get rid of it, later.

In this case, I want to show "the reliance on credit". I don't want to show "that".

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