Swear to god, the first time I saw this I thought they meant HOW to RUT them, and wondered What's a FREE TURN anyway? It sounds like something you'd get in a video game, not on a lawn mower:
That's why god invented the dash. RUT-FREE TURNS, DAMMIT. RUT-FREE, not RUT FREE.
Making them up as I go (2)
1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.
And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.
Remove Loose Ends -- the interesting one-liners that go nowhere.
1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.
And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.
Remove Loose Ends -- the interesting one-liners that go nowhere.
Thursday, August 6, 2020
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