Making them up as I go (2)

1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.


And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.

Remove Loose Ends -- the interesting one-liners that go nowhere.

Tuesday, October 22, 2019

Mollifying America

I'm in the middle of something important here -- drinking coffee and making graphs -- but I have to interrupt myself because Old Mother Google is at it again. "It’s almost Drug Take Back Day":


They offer social insights like that, far too often. If they're gonna do that, they need a button on their search page so you can send them a message: WHAT ARE YOU, MY MOTHER? And if it's so damned important, why do we have to wait four days to take the stuff back? It's all nonsense and gibberish dressed up like little red riding hood.

They seem to want to play the Walter Cronkite role, mollifying America with their little one-liners.

I'm not mollified. I'm horrified. And I think it's creepy.

You'll probably focus on today's creepy message and say It's good they're concerned about drugs. Sure. Whatever. But shouldn't it be "It’s almost Drug Take-Back Day", with a hyphen in there? You know, a dash...?

I'm not complaining that they're concerned about drugs. I'm complaining that they are wearing it on their sleeve. Uh, excuse me a moment, I have to check something...

Yeah, that. "On the sleeve".

And yes, it was google I checked with, the one I'm complaining about, about the "on the sleeve" thing. That's part of the irony of what's going on here.

The other part of the irony is that the google search page DOES NOT HAVE beliefs, values, emotions, or sentiments. I'm just dealing with the search page, not with the people who work at google. Yes, I'm sure the people who work there have beliefs and values and emotions and all that shit. That's not the point.

I'm sure there is a whole department at google where it's their job to deal with Beliefs and Emotions and Values and Sentiments -- the BEVS department.  But what that means is, it's their job. The shit we see on our screen, those one-line BEVS, it's not from the heart. It's just their job.

Sure: Lots of those people care about lots of those issues. But not ALL of them care about ALL of those issues. So why do they expect ME to care about all of those issues? And why do you object so strongly when I happen to complain about one of their one-liners?

Me? I don't even use the word "issues". STOP PUTTING THAT SHIT ON MY SCREEN. Go to church and pray about it. Or donate money. Or volunteer your time. Do what the fuck you want, but stop putting that shit on my screen.

//

See? It wasn't about drugs, was it.

1 comment:

Michael Leddy said...

Good catch on the hyphen.

I guess this is an example of Google trying to be the good guy. People should know that many police departments accept old meds for disposal year-round. For searches, you might try DuckDuckGo, a genuine good guy. :)