Blattman on Klein on Better Communication

Chris Blattman summarizes Ezra Klein's talk on how to popularize research.

Key points:

1. "Tell people what’s new and surprising right away, and tell them immediately what they should walk away thinking."

2. "... start telling people why they should read in the title."

3. "... it helps to link your work to the broader issues that people care about."

4. "People like and share things that help them establish or reinforce an identity."