Making them up as I go (2)

1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.


And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.

Remove Loose Ends -- the interesting one-liners that go nowhere.

Saturday, December 13, 2014

Sometimes you need them; sometimes you don't.


Oddly, I try to avoid colons and semicolons. They make sentences depend on other sentences in a burdensome way. I think they create difficulty for the reader. They create difficulty for me when I proofread: What is the mysterious connection between these sentences, that the author is trying to convey? And why doesn't he just say it outright?

Oddly, I try to avoid colons and semicolons; they make sentences depend on other sentences in a burdensome way. I think they create difficulty for the reader: They create difficulty for me when I proofread.

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