Making them up as I go (2)

1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.


And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.

Remove Loose Ends -- the interesting one-liners that go nowhere.

Saturday, October 25, 2014

IS, you illiterate fool, THIS ... IS


From a list of Historical Income Tables at census.gov:

Table H-7. Divisions-by Median and Mean Income
This series of tables are no longer available

This series of tables is no longer available.
This ... is no longer available.

Or, if you prefer:

These tables are no longer available.
These ... are no longer available.

It's not that difficult to get it right.

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