From my email:
Making them up as I go (2)
1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.
And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.
Remove Loose Ends -- the interesting one-liners that go nowhere.
1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.
And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.
Remove Loose Ends -- the interesting one-liners that go nowhere.
Thursday, June 5, 2014
Subscribe to:
Post Comments (Atom)
2 comments:
Thanks for calling attention to this phrasing. It made me laugh, because it was funny,
Gor blimey, I know not what to say. I must say thanks, for this is only the second time I've been called funny, and I've been blogging for "awhile" now.
But now, I think you are giving an example of repeating the inconsequential, and I didn't notice right away: You'll never know how many opening paragraphs I deleted before settling on the one above.
I don't know how you got your opening sentence through the spam filter. You have captured the spam style perfectly.
I do so enjoy your blog, sir. Thanks for the visit.
Post a Comment