Making them up as I go (2)

1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.


And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.

Remove Loose Ends -- the interesting one-liners that go nowhere.

Saturday, February 12, 2011

26. Skip that part

Writing a long post -- for me, more than half a page is long -- it has to be organized right or it doesn't work.

Break it into shorter parts. Work the first part until you can't see it any more. Then move on. Work the latter parts as best you can, Don't worry if they're not perfect. You know you'll come back to them.

Eliminate obvious crap.

Eliminate or combine duplications. I often make notes that end up as alternate versions of something I've already written for the post. I try to compare them and combine them and keep only the best parts, and end up with one. You don't want it in there more than once. That's confusing.

Put descriptive headers on all the parts. That helps me know what they are about without reading through them every time and getting bogged down in that.

Use the headers to help organize chunks of text. Revise the headers as your understanding of your text improves. The headers help you split up the text into chunks you can put in order. Take the headers out when you're done, if you want. I usually do. They're for my use, not for my reader.

Don't get bogged down in it. Skip that part for now. Move on to an easier part. The hard part will make more sense later perhaps, or maybe you won't need it.

And... drink mtn dew. :)

Friday, February 4, 2011

Don't Worry, Be Happy

I'm always happy with my posts. You know, you work on 'em 'til you're happy.

What that means is, you can't judge your performance by your product. I can't, anyway.

I always want to do better.To do more. To improve the ideas, the words, and the style of presentation. Because I'm driven to do that, I don't mind taking a minute now and then to say Yeah, this feels good. But I never depend on that evaluation.