Making them up as I go (2)

1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.


And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.

Remove Loose Ends -- the interesting one-liners that go nowhere.

Wednesday, November 17, 2010

22. Entice, or fail.

It's political. It satisfies some perverse urge to read (or say) something that makes your opponent look like a fool. But it's not productive.

If you're trying to convince people that your economic point-of-view (or, whatever) is the right one, making your opponent look like a fool will be cheered by those who already support your position. But it won't win you any converts from among your opponents. It's not productive.

That's what I think.

//

First use.

No comments: