Making them up as I go (2)
1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.
And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.
Remove Loose Ends -- the interesting one-liners that go nowhere.
1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.
And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.
Remove Loose Ends -- the interesting one-liners that go nowhere.
Thursday, April 11, 2019
Sunday, April 7, 2019
And not only history-writing
Mortimer Chambers, in the Introduction to The Fall of Rome: Can It Be Explained?
By "Don't explain" I mean "Don't get bogged down in explanation". I could go on...
History-writing is explanation. That alone distinguishes it from the mere collecting of facts, accurately dated and lucidly described, in the form of chronicles. The difference between a "historian" and a "chronicler" -- between, let us say, Thucydides and Livy in ancient historiography -- is commonly attributed to the historian's deeper inquiry into causation, into the progress and change of events, and into the question Why?I like that. But in Making them up as I go I say: "Don't explain. Just tell a story." It seems a contradiction.
By "Don't explain" I mean "Don't get bogged down in explanation". I could go on...
Wednesday, March 27, 2019
You know
Tim Duy quotes Fed Chairman Powell:
It’s a major challenge. It’s one of the major challenges of our time, really, to have inflation, you know, downward pressure on inflation let’s say. It gives central banks less room to, you know, to respond to downturns, right. So, if inflation expectations are below two percent, they’re always going to be pulling inflation down, and we’re going to be paddling upstream and trying to, you know, keep inflation at two percent, which gives us some room to cut, you know, when it’s time to cut rates when the economy weakens. And, you know, that’s something that central banks face all over the world, and we certainly face that problem too. It’s one of the, one of the things we’re looking into is part of our strategic monetary policy review this year. The proximity to the zero lower bound calls for more creative thinking about ways we can, you know, uphold the credibility of our inflation target, and you know, we’re openminded about ways we can do that.
Monday, November 26, 2018
Matters of focus
So I'm reading an article about garden hoses: Which are the best for my needs? and all that. And the first part is really interesting: They "review the features to consider" when buying a hose. But then we get past that part and come to Types of Garden Hoses. Here's the first type they consider:
Yeah, this comes up because my wife found a bargain on Amazon, and asked if I'd rather have four fifty-foot shrinkys with plastic end fittings, or one with brass.
Brass, I said without any hesitation. But then there was a second thought, and the second thought was that I always put brass QCs on both ends of those hoses, so who gives a shit if the GHT ends are plastic? Really. But it was too late. She pressed one button and the thing was bought.
I mean, I coulda had four fifties. But I got one instead, just so I could have some brass ass that I'll never connect to a second time. Dumn motherfuhhhhhh...
Oh, well. If it comes around on the guitar again I'll be ready.
//
So, okay. That's all well and good, but their third parag says
Lightweight / Light Duty HosesSkip over that first paragraph. Get to the second. We have four deciding conditions... Five, really:
These hoses are generally made from vinyl (sometimes with a reinforcing mesh or multiple plies (layers)) so can kink more easily, often have plastic fittings, and tend to come in thinner diameters but prices are in the lower range.
If you’re gardening on a budget, won’t be using it often, don’t need a long hose (over 50 feet), and have lower water pressure or don’t use a sprinkler or hose nozzle, then a lightweight hose will probably meet your needs.
While you can find light duty hoses online, your best bet is to visit your local home improvement store or garden center. You’ll find some of the heavier duty hoses there as well, but many of them are perfect for light duty use.
- budget,
- usage,
- length,
- water pressure, and
- what you have on the end of the hose
Yeah, this comes up because my wife found a bargain on Amazon, and asked if I'd rather have four fifty-foot shrinkys with plastic end fittings, or one with brass.
Brass, I said without any hesitation. But then there was a second thought, and the second thought was that I always put brass QCs on both ends of those hoses, so who gives a shit if the GHT ends are plastic? Really. But it was too late. She pressed one button and the thing was bought.
I mean, I coulda had four fifties. But I got one instead, just so I could have some brass ass that I'll never connect to a second time. Dumn motherfuhhhhhh...
Oh, well. If it comes around on the guitar again I'll be ready.
//
So, okay. That's all well and good, but their third parag says
While you can find light duty hoses online, your best bet is to visit your local home improvement store or garden center. You’ll find some of the heavier duty hoses there as well, but many of them are perfect for light duty use.So... after all that... it seems that some of the "heavier duty hoses" are just as good as the light duties for some applications...
Sunday, November 25, 2018
Carefully worded
"At Lowes," the commercial says, "we've got more appliances than anyone else."
Well yeah, I bet they do. And at Home Depot, Home Depot has more appliances than anyone else. And at my house, I have more appliances than anyone else.
It's all in the wording.
Well yeah, I bet they do. And at Home Depot, Home Depot has more appliances than anyone else. And at my house, I have more appliances than anyone else.
It's all in the wording.
Friday, October 5, 2018
Plain Writing
I wrote one the other day for my econ blog. The topic was "demand deposits". Reviewing it the next day, I paused to double-check the definition of the term. Google says
Among the results, I found a link to What is the difference between a checking account, a demand deposit account, and a NOW (negotiable order of withdrawal) account? Sounded interesting ((to me)) so I clicked.
It is a page from the Consumer Financial Protection Bureau. First time I ever ended up there. Wikipedia says
At the CFPB's Plain Writing page I find
Looking for something a little more explicit, I got to OMB Final Guidance on Implementing the Plain Writing Act of 2010 (M 11-15). It says
The PDF does also say
118 pages.
a deposit of money that can be withdrawn without prior notice.You know, like your checking account.
Among the results, I found a link to What is the difference between a checking account, a demand deposit account, and a NOW (negotiable order of withdrawal) account? Sounded interesting ((to me)) so I clicked.
It is a page from the Consumer Financial Protection Bureau. First time I ever ended up there. Wikipedia says
The Consumer Financial Protection Bureau (CFPB), also known as the Bureau of Consumer Financial Protection (BCFP), is an agency of the United States government responsible for consumer protection in the financial sector...Looking around the site, down at the bottom of the page I noticed a "plain writing" link. Plain writing? This I had to see! But I went first to Orange Crate Art to see if Michael Leddy has anything on the Plain Writing Act. Nope. But Google turned up a link to Beware of the saurus¹, and that sounded interesting. Michael's advice was
The CFPB's creation was authorized by the Dodd–Frank Wall Street Reform and Consumer Protection Act, whose passage in 2010 was a legislative response to the financial crisis of 2007–08 and the subsequent Great Recession.
What student-writers need to realize is that it's not ornate vocabulary or word-substitution that makes good writing. Clarity, concision, and organization are far more important in engaging and persuading a reader to find merit in what you're saying.Sounds good to me.
At the CFPB's Plain Writing page I find
The next sentence repeats that thought:Plain writing
The CFPB has adopted plain language as a core principle for all consumer-facing content.
That means we apply plain language principles in all of our consumer materials.Then they go into depth:
We follow plain language guidelines...On the left they present a couple links, including Plain Writing Act. This, too, I had to see.
Trying to see what they think "clear communication" is, I clicked the link to see the Act. Here are some excerpts:Plain Writing Act
The Plain Writing Act of 2010 promotes “clear Government communication that the public can understand and use.”
On October 13, 2010, President Obama signed the Plain Writing Act into law...
An Act to enhance citizen access to Government information and services by establishing that Government documents issued to the public must be written clearly, and for other purposes.There ya go. Clear, concise, and well-organized.
This Act may be cited as the ‘‘Plain Writing Act of 2010’’.
The term ‘‘plain writing’’ means writing that is clear, concise, well-organized, and follows other best practices appropriate to the subject or field and intended audience.
Looking for something a little more explicit, I got to OMB Final Guidance on Implementing the Plain Writing Act of 2010 (M 11-15). It says
The Plain Writing Act of 2010 (the Act) (Public Law 111-274), which the President signed into law on October 13, 2010, calls for writing that is clear, concise, and well-organized.And it provides a link to View Guidance on Implementing the Plain Writing Act. That brings up a six-page PDF where we find this:
As defined in the Act, plain writing is writing that is clear, concise, well-organized, and consistent with other best practices appropriate to the subject or field and intended audience. Such writing avoids jargon, redundancy, ambiguity, and obscurity.But most of the PDF was about "Implementing the Plain Writing Act of 2010", which I didn't need.
The PDF does also say
When drafting covered documents, your agency should follow the Federal Plain Language Guidelines available at http://www.plainlanguage.gov/howto/guidelines/bigdoc/TOC.cfm.I clicked that link and it redirected me to Federal plain language guidelines:
These are the official guidelines for the Plain Writing Act of 2010. We developed these guidelines to help you and your agency write clearly...Now we're getting there. But it's a short page: only four paragraphs. Where are the guidelines? Oh! You can download a PDF. So I did.
118 pages.
Wednesday, August 22, 2018
"Infinite" versus "Endless"
"Infinite" is a practical impossibility.
"Endless" happens all the time.
Almost 70 years old before I figured out the difference.
"Endless" happens all the time.
Almost 70 years old before I figured out the difference.
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