Making them up as I go (2)

1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.


And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.

Remove Loose Ends -- the interesting one-liners that go nowhere.

Wednesday, November 6, 2019

Can't think of a title for this post

Retired guy hitting keys at random in Google search, just a few and ENTER. Then again. And repeat. I think no matter what keys you hit, Goo can find a match. My brain, too, can inexplicably find matches: After half a dozen randoms I had half a thought and typed old information. No idea what my thought was.

Second (among 12.01 billion results) was
Old Information before New - MIT
MIT? I couldn't resist! Here's what I got:


Not earth-shaking. Obvious, if you ever thought about it before. Helpful if you didn't. Probably useful either way.

That little tidbit is part of The Mayfield Handbook of Technical and Scientific Writing. Maybe I'll see you there.

Saturday, November 2, 2019

"Biggest Member" Event of the Year


Alternatively:

Biggest
Member Event
of the Year