Making them up as I go (2)

1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.


And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.

Remove Loose Ends -- the interesting one-liners that go nowhere.

Monday, December 25, 2017

Grandma stands corrected

Our 8-year-old grandson is here for the holidays. It's time for bed. "Do you want to say goodnight to everyone, Jake?" Grandma asks. "Everyone is in the dining room and Grandpa is in the red room."

Without a moment's hesitation, Jake asks: "How can Grandpa be in two places at once?"

"Well," Grandma replies, "Grandpa is in the red room, and everyone else is in the dining room."

Wednesday, December 13, 2017

Maybe that's why I have so many readers I can count them on one hand

Writing for my econ blog, I change
It doesn't work like that
to
It doesn't work that way.
Why? because I like the alliteration in work that way. That's alliteration, right?

Is it worth doing? Yeah. Writing is like making somebody eat something they don't want to eat. I try to make it like a live eel, slippery, so it goes down easy. It might make you shudder, but at least it goes down easy.