Making them up as I go (2)
1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.
And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.
Remove Loose Ends -- the interesting one-liners that go nowhere.
1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.
And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.
Remove Loose Ends -- the interesting one-liners that go nowhere.
Saturday, May 24, 2014
Focus
There is a lot of related but irrelevant stuff in things people say. That's what the word focus means -- to prune away the irrelevant.
Saturday, May 10, 2014
Petty Little Things
Working on a post for the economics blog. My technique is to read and revise from start to finish. At the moment, I'm stuck in the title. My working title for the post was
The Myth in 'The Myth of the Great Moderation'
But the first word in that title tells the reader there are no other myths in the thing, just the one I'm writing about. I don't want to say that. So I changed the title to
A Myth in 'The Myth of the Great Moderation'
But now it tells the reader that the writer is a wuss. In this form the title is weak. So hey, take the word out:
Myth in 'The Myth of the Great Moderation'
That's not bad.
It'll be great when I finally get past the title so I can start actually revising the post!
But the first word in that title tells the reader there are no other myths in the thing, just the one I'm writing about. I don't want to say that. So I changed the title to
But now it tells the reader that the writer is a wuss. In this form the title is weak. So hey, take the word out:
That's not bad.
It'll be great when I finally get past the title so I can start actually revising the post!
Subscribe to:
Posts (Atom)