Making them up as I go (2)

1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.


And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.

Remove Loose Ends -- the interesting one-liners that go nowhere.

Tuesday, April 1, 2014

Word Order


The words of each sentence must be in order such that the meaning of the sentence is never in doubt. "The next word" must never be allowed to create confusion. Every word must build on what has come before.

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