Making them up as I go (2)

1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.


And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.

Remove Loose Ends -- the interesting one-liners that go nowhere.

Tuesday, May 14, 2019

To "other" or not to "other", that is the question

On ABC's This Week (5 May 2019) during the "powerhouse roundtable" somebody said Biden "is polling 20 points higher than any of his other competitors".

Other competitors? Other than who -- himself? But Biden is not one of Biden's competitors, duh.

This works:
"Biden is polling 20 points higher than any of his competitors."
So leave it.
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