Making them up as I go (2)

1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.


And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.

Remove Loose Ends -- the interesting one-liners that go nowhere.

Wednesday, December 13, 2017

Maybe that's why I have so many readers I can count them on one hand

Writing for my econ blog, I change
It doesn't work like that
to
It doesn't work that way.
Why? because I like the alliteration in work that way. That's alliteration, right?

Is it worth doing? Yeah. Writing is like making somebody eat something they don't want to eat. I try to make it like a live eel, slippery, so it goes down easy. It might make you shudder, but at least it goes down easy.
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