Our 8-year-old grandson is here for the holidays. It's time for bed. "Do you want to say goodnight to everyone, Jake?" Grandma asks. "Everyone is in the dining room and Grandpa is in the red room."
Without a moment's hesitation, Jake asks: "How can Grandpa be in two places at once?"
"Well," Grandma replies, "Grandpa is in the red room, and everyone else is in the dining room."
Making them up as I go (2)
1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.
And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.
Remove Loose Ends -- the interesting one-liners that go nowhere.
1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.
And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.
Remove Loose Ends -- the interesting one-liners that go nowhere.
Monday, December 25, 2017
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