I'm in the middle of something important here -- drinking coffee and making graphs -- but I have to interrupt myself because Old Mother Google is at it again. "It’s almost Drug Take Back Day":
They offer social insights like that, far too often. If they're gonna do that, they need a button on their search page so you can send them a message: WHAT ARE YOU, MY MOTHER? And if it's so damned important, why do we have to wait four days to take the stuff back? It's all nonsense and gibberish dressed up like little red riding hood.
They seem to want to play the Walter Cronkite role, mollifying America with their little one-liners.
I'm not mollified. I'm horrified. And I think it's creepy.
You'll probably focus on today's creepy message and say It's good they're concerned about drugs. Sure. Whatever. But shouldn't it be "It’s almost Drug Take-Back Day", with a hyphen in there? You know, a dash...?
I'm not complaining that they're concerned about drugs. I'm complaining that they are wearing it on their sleeve. Uh, excuse me a moment, I have to check something...
Yeah, that. "On the sleeve".
And yes, it was google I checked with, the one I'm complaining about, about the "on the sleeve" thing. That's part of the irony of what's going on here.
The other part of the irony is that the google search page DOES NOT HAVE beliefs, values, emotions, or sentiments. I'm just dealing with the search page, not with the people who work at google. Yes, I'm sure the people who work there have beliefs and values and emotions and all that shit. That's not the point.
I'm sure there is a whole department at google where it's their job to deal with Beliefs and Emotions and Values and Sentiments -- the BEVS department. But what that means is, it's their job. The shit we see on our screen, those one-line BEVS, it's not from the heart. It's just their job.
Sure: Lots of those people care about lots of those issues. But not ALL of them care about ALL of those issues. So why do they expect ME to care about all of those issues? And why do you object so strongly when I happen to complain about one of their one-liners?
Me? I don't even use the word "issues". STOP PUTTING THAT SHIT ON MY SCREEN. Go to church and pray about it. Or donate money. Or volunteer your time. Do what the fuck you want, but stop putting that shit on my screen.
//
See? It wasn't about drugs, was it.
Making them up as I go (2)
1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.
And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.
Remove Loose Ends -- the interesting one-liners that go nowhere.
1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.
And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.
Remove Loose Ends -- the interesting one-liners that go nowhere.
Tuesday, October 22, 2019
Saturday, October 19, 2019
Keyword: "since"
Old cop: "I haven't laughed since my wife died."
New partner: "Why did you laugh when your wife died?"
From A Touch of Cloth (copshow parody) Season 1 Episode 1.
On Britbox or Acorn TV maybe, on Amazon Prime.
New partner: "Why did you laugh when your wife died?"
From A Touch of Cloth (copshow parody) Season 1 Episode 1.
On Britbox or Acorn TV maybe, on Amazon Prime.
Friday, August 2, 2019
A gardening tip
They say "it prefers partial to full shade". Do they mean "it prefers partial shade to full shade", or do they mean "it prefers partial *or* full shade (as opposed to full sun)" ??
To me the words mean the first of those, but I think they mean the second.
Saturday, July 27, 2019
Friday, June 7, 2019
Again with the soaker hoses
Apparently, you need or may need lots of special fittings for a soaker hose installation: backflow preventer, pressure regulator, filter, maybe more. I've been reading up. At one site they say
I like careless writing like that because it is often funny. But I pay attention to careless writing like that because I want my writing to be most careful.
Always ensure that the hose is kink free as this will block water flow.Yeah, I know what they mean. They mean that a kink will block the water flow. But what they say is that a kink-free hose will block the water flow.
I like careless writing like that because it is often funny. But I pay attention to careless writing like that because I want my writing to be most careful.
Wednesday, June 5, 2019
The latest (and greatest!) in multi-language labeling
Lookin for some "soaker hoses" to help me water my landscape & garden plants. I found a good one at Northern Tool. Below the image of the hose they ask: "What do you think of our product images?" Kind of an odd question, no? So I looked at the blowup of the package:
I'm too old to think highly of the multi-language product labeling that is so common nowadays. But this Gilmour label is certainly one I can live with.
I'm too old to think highly of the multi-language product labeling that is so common nowadays. But this Gilmour label is certainly one I can live with.
Monday, June 3, 2019
Every time I mow the lawn I think of this
![]() |
Your choice: Avoid Serious Injury or Death -- but not both! |
If you've done even a little computer programming, you should already know what I'm going to tell you about AND and OR. If we're talking about two things, like "serious injury" and "death", and we say "serious injury and death" we mean BOTH of those things. But if we say "serious injury or death", we mean just one of them, one or the other. That's what the words "and" and "or" do.
So when the sticker on your lawn mower says avoid serious injury "or" death, they are saying PICK THE ONE YOU WANT TO AVOID.
If they want you to avoid BOTH serious injury AND death, then they should say "avoid serious injury and death".
Does it matter? Not if you're dead, I guess.
It matters to me, because I want to take something that somebody said and evaluate it. The guy said
"Periods of excessive leverage, rapid credit growth, or buoyant credit market sentiment increase the risk to economic growth."Notice the word "or" in that sentence. The word "or" means that any one of the three things will "increase the risk to economic growth." Of course, if any one of them is a problem, then all three of them together are a problem, sure.
But if the guy specifically meant to say that the combination of all three together is the problem, then he needed to use "and" rather than "or" in that sentence:
"Periods of excessive leverage, rapid credit growth, and buoyant credit market sentiment increase the risk to economic growth."In this case, the sentence means (or could mean) it's a problem when all three things happen, but not if only one of them happens, or two out of three.
Because the guy used the word "or", I take him to mean that any one of the three things will "increase the risk to economic growth." And I want to argue against that, because it's not always true and the exception is an important one.
But I'm not sure he really meant that any one of the three is a problem, because maybe he used "or" when he should have used "and". It is a common mistake.
But it would sure be a pity if the economy went bad because somebody said "or".
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