Making them up as I go (2)

1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.


And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.

Remove Loose Ends -- the interesting one-liners that go nowhere.

Wednesday, June 5, 2019

The latest (and greatest!) in multi-language labeling

Lookin for some "soaker hoses" to help me water my landscape & garden plants. I found a good one at Northern Tool. Below the image of the hose they ask: "What do you think of our product images?" Kind of an odd question, no? So I looked at the blowup of the package:

I'm too old to think highly of the multi-language product labeling that is so common nowadays. But this Gilmour label is certainly one I can live with.
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