Making them up as I go (2)

1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.


And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.

Remove Loose Ends -- the interesting one-liners that go nowhere.

Sunday, October 10, 2021

"Giving"

The commercial says something about the importance of giving, and then:

"So AT&T is giving everyone their best deal on" something.

Is it giving, if it still costs you money to get it?

No.


It's a supply-side world. It's like going through the looking-glass, into a world where everything is not quite right.

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