Making them up as I go (2)

1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.


And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.

Remove Loose Ends -- the interesting one-liners that go nowhere.

Sunday, November 25, 2018

Carefully worded

"At Lowes," the commercial says, "we've got more appliances than anyone else."

Well yeah, I bet they do. And at Home Depot, Home Depot has more appliances than anyone else. And at my house, I have more appliances than anyone else.

It's all in the wording.
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