Making them up as I go (2)

1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.


And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.

Remove Loose Ends -- the interesting one-liners that go nowhere.

Wednesday, January 10, 2018

Simple

Eric Hoffer:
There is no reason why the profoundest thoughts should not make easy and exciting reading. A profound thought is an exciting thing — as exciting as a detective's deductions or hunches. The simpler the words in which a thought is expressed the more stimulating its effect.

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