Making them up as I go (2)
1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.
And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.
Remove Loose Ends -- the interesting one-liners that go nowhere.
1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.
And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.
Remove Loose Ends -- the interesting one-liners that go nowhere.
Wednesday, November 16, 2011
Word Jumble
This comes up a lot at my work. Which phrase is better:
1) ... will help save you time.
2) ... will help you save time.
Imagine each phrase as more than a 5-word sentence, and assume the "..." part must be important or those last five words would not be included. So you are concentrating on every word as you get to it. Which phase is better?
I like number 2 because it says it will help me.
I don't like number 1 because it says it will save me. So then I start thinking religious things, and that does not help me understand the page of instructions I'm trying to read.
The thing of it is, I never even got to the last word. My mind was trying to shape meaning from the words as I read them. I don't know if everybody reads as I read. But for me, it helps to have the words in order so that I can understand what I read so far without waiting until I get to the last word.
Thursday, October 27, 2011
Third Fourth Time's the Charm
If you don't know where to start, maybe the idea is too big. Consider breaking it up into two or three posts. If they have to go together, post 'em on the same day, an hour apart or something. I'm gonna go try breaking it up.
Sunday, October 23, 2011
Secrets of a master
I've said it before: People don't just like Paul Krugman or dislike him. They love the guy or hate him. His writing evokes strong responses, because his writing is so effective.
I try to write that well, of course.
Krugman offers a few thoughts on his writing style in yesterday's But, And, Why.
1. informality.
2. "One thing that helps, I’ve found, is to give the writing a bit of a forward rush, with a kind of sprung or syncopated rhythm, which often involves sentences that are deliberately off center." (I don't know what that means.)
3. "as conversational a tone as I can manage."
"My bible in all this," he writes, "is George Orwell’s Politics and the English Language."
Okay.
I try to write that well, of course.
Krugman offers a few thoughts on his writing style in yesterday's But, And, Why.
1. informality.
2. "One thing that helps, I’ve found, is to give the writing a bit of a forward rush, with a kind of sprung or syncopated rhythm, which often involves sentences that are deliberately off center." (I don't know what that means.)
3. "as conversational a tone as I can manage."
"My bible in all this," he writes, "is George Orwell’s Politics and the English Language."
Okay.
Sunday, September 18, 2011
Saturday, July 2, 2011
The organization of it
Developing a new post for the economics blog. I've seen a few links lately, saying debt is an inefficient tool for growth -- that a dollar of extra debt produces less than a dollar of extra output; less and less as the years go by. I want to write about that idea and those links.
I collect the links into a new post on my development blog. Nine links. Maybe some duplication; I'll work that out later.
What to do with it? No idea. I turn off the computer and watch The Social Network again. No particular relevance to the choice of movie; it wasn't even my choice.
After the movie, thinking about those links. What to do with them.
I can find interesting excerpts in each of them, all saying pretty much the same thing, I expect.
But everybody has a different resolution to the problem.
That's it: Two parts.
Part One: General agreement, everybody says the same thing.
Part Two: Different solutions. Organized somehow to make mine stand out.
Definitely, group all the general agreement stuff first, and then group all the solutions stuff next. Definitely not, statement-and-solution for each.
This will make an effective presentation, I think.
I collect the links into a new post on my development blog. Nine links. Maybe some duplication; I'll work that out later.
What to do with it? No idea. I turn off the computer and watch The Social Network again. No particular relevance to the choice of movie; it wasn't even my choice.
After the movie, thinking about those links. What to do with them.
I can find interesting excerpts in each of them, all saying pretty much the same thing, I expect.
But everybody has a different resolution to the problem.
That's it: Two parts.
Part One: General agreement, everybody says the same thing.
Part Two: Different solutions. Organized somehow to make mine stand out.
Definitely, group all the general agreement stuff first, and then group all the solutions stuff next. Definitely not, statement-and-solution for each.
This will make an effective presentation, I think.
Saturday, February 12, 2011
26. Skip that part
Writing a long post -- for me, more than half a page is long -- it has to be organized right or it doesn't work.
Break it into shorter parts. Work the first part until you can't see it any more. Then move on. Work the latter parts as best you can, Don't worry if they're not perfect. You know you'll come back to them.
Eliminate obvious crap.
Eliminate or combine duplications. I often make notes that end up as alternate versions of something I've already written for the post. I try to compare them and combine them and keep only the best parts, and end up with one. You don't want it in there more than once. That's confusing.
Put descriptive headers on all the parts. That helps me know what they are about without reading through them every time and getting bogged down in that.
Use the headers to help organize chunks of text. Revise the headers as your understanding of your text improves. The headers help you split up the text into chunks you can put in order. Take the headers out when you're done, if you want. I usually do. They're for my use, not for my reader.
Don't get bogged down in it. Skip that part for now. Move on to an easier part. The hard part will make more sense later perhaps, or maybe you won't need it.
And... drink mtn dew. :)
Break it into shorter parts. Work the first part until you can't see it any more. Then move on. Work the latter parts as best you can, Don't worry if they're not perfect. You know you'll come back to them.
Eliminate obvious crap.
Eliminate or combine duplications. I often make notes that end up as alternate versions of something I've already written for the post. I try to compare them and combine them and keep only the best parts, and end up with one. You don't want it in there more than once. That's confusing.
Put descriptive headers on all the parts. That helps me know what they are about without reading through them every time and getting bogged down in that.
Use the headers to help organize chunks of text. Revise the headers as your understanding of your text improves. The headers help you split up the text into chunks you can put in order. Take the headers out when you're done, if you want. I usually do. They're for my use, not for my reader.
Don't get bogged down in it. Skip that part for now. Move on to an easier part. The hard part will make more sense later perhaps, or maybe you won't need it.
And... drink mtn dew. :)
Friday, February 4, 2011
Don't Worry, Be Happy
I'm always happy with my posts. You know, you work on 'em 'til you're happy.
What that means is, you can't judge your performance by your product. I can't, anyway.
I always want to do better.To do more. To improve the ideas, the words, and the style of presentation. Because I'm driven to do that, I don't mind taking a minute now and then to say Yeah, this feels good. But I never depend on that evaluation.
What that means is, you can't judge your performance by your product. I can't, anyway.
I always want to do better.To do more. To improve the ideas, the words, and the style of presentation. Because I'm driven to do that, I don't mind taking a minute now and then to say Yeah, this feels good. But I never depend on that evaluation.
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