Making them up as I go (2)

1. Tell the truth.
2. Entice, or fail.
3. To emphasize, summarize.
4. If it ain't short, it don't work.
5. Be clear.


And so I don't forget:
Don't explain. Just tell a story.
Don't argue. Just say things that make sense.
Expect people to be bored by the writing, and shorten it.
Make the wording easy to take.

Remove Loose Ends -- the interesting one-liners that go nowhere.

Sunday, February 26, 2017

WHEN and THEN it is

some phrases on phrasing

so i am talking about inflation in the 1970s
and the policy response to inflation
and how policy sometimes creates a recession

and i get to the point where i say
if policy creates a recession
then the resulting unemployment is due to policy

but i go back and change
"if policy creates a recession" to
"when policy creates a recession"
because the words are stronger

by logic i should say
"if this, then that"
but now i have when and then

we did get recessions in the 70s
so 'when' is not wrong, but
IF this THEN that is BASIC

it bothers me a little
evidently, for i am writing
but i'm sticking with when and then